AZ Sport Spine, based in Mesa, Arizona has been in buisness for 7 years. A well established that has recently expanded to offer to there local customers.
As of a growing practices they were in need of an online prescense that accurrately portrays their brand, connects with customers and provides a better user experience. The new website was designed to incorporate modern features such as a online reservation system.
Clients site was not incomplete, lacked any real branding or direction, resulting in an undifferentiated user experience.
The online prescence was not very memorable. There was
a poor connection with customers and low conversions.
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A high fidelity mockup was created in photoshop in order to acomplish the website objectives
The redesign was well received within the company.
I think for future considerations, user testing and more variations would be benifical.
As a whole very happy with how the site and is moving towards hitting the customers goals.
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