WEBSITE REDESIGN
STREET DREAMZ CUSTOMS
BUILT WITH:
FRONT END: Word Press CMS - Beaver Builder
Wordpress
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FRONT END: Word Press CMS - Beaver Builder
Wordpress
Street Dreamz Customs, based in Capitol Heights, Maryland, has been in buisness for over 10 years. A well established automotive one stop custom shop that has recently expanded and is planning to offer custom wheel orders online.
As a result of their expansion and new remodel they were in need of an online prescense that accurrately portrays their brand, connects with customers and provides a better user experience. The new website was designed to add a woocommerce online shop to there site.
Client created a do-it-yourself template website, resulting in an undifferentiated user experience.
The online prescence was erratic, lacked a cohesive brand identity. There was
a poor connection with customers and low conversions.
The site had no
functionality as users were not able to order products online. The site lacked any real brand strategy
or effective communication with the customers.
OPEN SANS
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A high fidelity mockup was created in photoshop in order to acomplish the website objectives
and
demonstrate design options to the customer
The redesign was well received within the company and the site was created in wordpress. The Project is currently getting new branding included with their strategy and merchandise development is in procecess.
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